Amazon’s New Year Policy Update: Changes to FBA Shipment Closure and Compliance Requirements

Amazon’s New Year Policy Update: Changes to FBA Shipment Closure and Compliance Requirements

As the New Year commences, Amazon implements crucial policy updates, reshaping the landscape for FBA (Fulfillment by Amazon) shipments. Particularly noteworthy is the adjustment to the automatic closure times for FBA shelves during this holiday season.

Traditionally, FBA shipments enjoyed a 90-day automatic closure period. However, starting February 1st, Amazon has tightened the deadlines, reducing closure times to 75 days for shipments from China domestically and a mere 45 days for shipments within the United States.

This strategic move by Amazon aims to address the longstanding challenge of ‘misleading shipping addresses.’ Sellers often exploited this by strategically providing addresses near their preferred FBA warehouse, influencing Amazon’s allocation algorithm. With the revised policy, Amazon seeks to close this loophole by enforcing a 45-day shipping deadline specifically for U.S. domestic addresses.

In navigating these policy changes, sellers can leverage services provided by OBD (Optimized by Data). OBD specializes in offering comprehensive FBA prep and FBA services, ensuring that sellers meet Amazon’s stringent requirements. From meticulous product preparation to efficient shipment handling, OBD streamlines the FBA process, allowing sellers to focus on core business activities.

Furthermore, starting from February 2024, Amazon may reject non-compliant shipments. This emphasizes the importance of aligning with Amazon Logistics requirements. Sellers partnering with OBD benefit from a reliable ally in meeting these standards, minimizing the risk of storage defect fees and ensuring a smooth FBA experience.

Amazon’s intention with these policy changes is clear: combat the practice of ‘overbuilding and underdelivering.’ By integrating OBD’s FBA services into their operations, sellers can stay ahead of compliance requirements, optimize their shipping practices, and adapt seamlessly to Amazon’s evolving policies. Navigating these changes strategically will be key for sellers looking to enhance their FBA journey.